Shuai Zhang

Trademark, IP litigation and game & app compliance counsel. Licensed in the United States and China.

Biography

Shuai Zhang advises brands, online sellers and game and app developers on U.S. intellectual property and compliance. The practice spans the full life of a trademark — from filing and office action responses to maintenance, assignments and contested proceedings before the TTAB — and the federal litigation that follows when marks are enforced or challenged.

Shuai represents defendants in Schedule A lawsuits in the Northern District of Illinois, working to release frozen marketplace funds and resolve claims efficiently. Shuai also advises sweepstakes, social casino and skill-game app developers on U.S. compliance issues.

Shuai trained at Zhong Lun New York, began practice at Connors and Sullivan in Brooklyn, and later joined the corporate practice of King & Wood Mallesons, working on cross-border M&A and foreign investment. Admitted in New York and China, Shuai works directly with clients in English and Mandarin.

Practice Focus

                  Trademarks & Brand Protection
                  IP Litigation & Schedule A Defense
                  E-Commerce & App Platforms
                  Game & App Developer Counsel
                  Business & Cross-Border
                  Real Estate & Estate Planning
              

Representative Experience

Trademarks

Manages U.S. trademark portfolios for e-commerce brands and other businesses from filing through registration and beyond — applications, office action responses and requests for reconsideration, statements of use, Section 8 declarations, assignments and ownership changes.
Brings and defends opposition and cancellation proceedings before the Trademark Trial and Appeal Board.

IP Litigation & Schedule A Defense

Represented online sellers in Schedule A actions in the Northern District of Illinois brought by global automotive, consumer electronics, fashion and entertainment brand owners, including negotiated settlements and release of frozen marketplace funds.
Coordinated the defense of a large group of Temu storefronts named in a single Schedule A action.
Represented clients in copyright and trademark disputes outside the Schedule A context, including a federal declaratory judgment action of non-infringement for an app developer.

E-Commerce, Games & Apps

Advises sweepstakes, social casino and skill-game app developers on U.S. compliance issues, including AMOE, KYC and geolocation requirements.
Issued non-infringement opinion letters and IP complaints supporting Amazon appeals, listing reinstatements and takedowns, including design patent matters.
Represented app developers in mobile app IP disputes, including cease-and-desist letters and app store complaints.

Business & Cross-Border

Served as U.S. counsel on a Hong Kong-listed company's transaction, delivering a legal opinion on its U.S. subsidiary.
Advises clients on OFAC sanctions issues affecting cross-border payments.